MANIFESTO
Ten minutes,
on purpose.
Not the interruption.
Some of the best short films ever made reached us as interruptions, a break in the thing we came to watch. They deserve better.
Apple's 1984, directed by Ridley Scott. A John Lewis Christmas story that made a country cry. A Thai Life Insurance short that travelled the world. A Guinness surfer chasing white horses across black sand. Small films, made with care.
10min gives them a screen of their own. Ten minutes a day, curated. Nothing before, nothing in between, no algorithm. A curator is what was missing.
FOR RIGHTSHOLDERS
10min is built around other people's work. We're upfront about that.
The commercials on 10min are published works — broadcast on television, uploaded to YouTube, shown at festivals. We curate them, we never modify them, we never interrupt them with other advertising, and we always credit the brand and (where available) the agency and director.
If you're a rightsholder and you want your work removed, we remove it.
Write to rights@tenminute.show with the commercial's title, brand, and year. We'll take it down within 24 hours. No paperwork, no counter-claim, no friction. This is our day-one policy and it's permanent.
If you'd rather manage your brand's presence directly, tell us.
Write to brands@carosello.watch — which spots should stay, which shouldn't, which upcoming campaigns we should consider. We're building brand pages you'll be able to manage yourself. Write to us and you'll be among the first.
“We're building something respectful, by people who love these films. If you think we're doing it wrong, say so — we'll listen.”
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